Cookie Policy
Last updated: June 25, 2025
This Cookie Policy explains what cookies are, how Marketivra uses them on our website at marketivra.com, and how you can control or disable them. Please read this policy alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently and to provide information to website operators. Cookies are not harmful to your device and do not contain executable code or viruses.
Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services that the website uses ("third-party cookies"). They can be "session cookies" (deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period of time).
2. How We Use Cookies
Marketivra uses cookies for the following purposes:
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled. They do not collect personally identifiable information. Examples include cookies that remember your cookie consent decision so we do not ask you again on every page visit.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| mktvra_cookie_consent | Records your cookie consent preference so the consent banner is not shown on every visit. | 12 months | First-party |
2.2 Analytics Cookies
We use analytics cookies to understand how visitors interact with our website. This helps us identify which pages are most visited, where visitors come from, and how they navigate through the site. The data collected is aggregated and anonymised — we cannot use it to identify individual users.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics — Distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years | Third-party |
| _ga_* | Google Analytics — Used to persist session state across page requests. | 2 years | Third-party |
We only deploy analytics cookies after you have provided explicit consent via our cookie consent banner.
2.3 Functional Cookies
Functional cookies enable enhanced website functionality. On Marketivra, these are minimal and are used to remember user interface preferences (such as which data tab was last selected) within a session.
These cookies do not collect personally identifiable information and are session-based (deleted when you close your browser).
2.4 What We Do NOT Use
Marketivra does not use cookies for:
- Targeted or behavioural advertising
- User profiling or audience segmentation
- Social media tracking or cross-site tracking
- Any commercial or marketing purpose
3. Third-Party Cookies
Some cookies on our website may be set by third-party services, such as Google Analytics. These third parties have their own privacy and cookie policies. We recommend reviewing those policies if you have concerns:
4. Your Consent
When you first visit our website, you will see a cookie consent banner. You can choose to:
- Accept All: Accept strictly necessary cookies and analytics cookies.
- Decline: Accept only strictly necessary cookies (analytics cookies will not be set).
Your preference is saved for 12 months. You can change your preference at any time by clearing your browser's local storage or cookies and revisiting the site, which will cause the consent banner to reappear.
5. How to Control and Delete Cookies
You can control and delete cookies through your browser settings. Most browsers allow you to:
- View the cookies stored on your device
- Delete individual cookies or all cookies
- Block cookies from specific websites
- Block all third-party cookies
- Block all cookies (note: this may affect website functionality)
Instructions for managing cookies in common browsers:
You may also opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.
6. Changes to This Policy
We may update this Cookie Policy from time to time. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review this page periodically.
7. Contact
If you have any questions about our use of cookies, please contact us at:
Email: info@marketivra.com
Website: marketivra.com